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The Valerie Fund News

The Valerie Fund and Coyne Public Relations Win Gold Hermes Creative Award - Wed, May 12th, 2010

The Valerie Fund is proud to announce that - in partnership with Coyne Public Relations (www.coynepr.com) - it has been awarded a gold Hermes Creative Award (www.hermesawards.com) for its public service announcement featuring Whoopi Goldberg.

The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, and web based innovators and freelancers.

Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production, web and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.

“We are so proud of the collaboration between our team and The Valerie Fund,” said Tom Coyne, CEO of Coyne Public Relations. “We are thrilled to have provided an award-winning PSA for The Valerie Fund, and we hope this brings even more recognition to the great work the organization does for children every day.” The

Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition. Hermes entrants are not charged entry fees for their pro bono entries.

Barry Kirschner, Executive Director of The Valerie Fund said, “We have been very fortunate to have worked with the creative people at Coyne Public Relations on this and other video projects over the last two years. The impact of their work is invaluable in helping us to communicate our mission.”