New Jersey Auto Retailers Unite 2015 campaign launch

New Jersey Auto Retailers Unite To Support Children With Cancer & Blood Disorders

2014 Campaign Raised $800,000 For Children Served By The Valerie Fund

March 17,  2015-- Following a very successful 2014 campaign, franchised auto retailers from across New Jersey are, again, partnering with The Valerie Fund to raise money for thousands of children with cancer and blood disorders. The New Jersey Auto Retailers Unite campaign will also highlight the incredible work auto retailers do in communities throughout New Jersey.

Franchised automotive retailers from throughout New Jersey are already signing up to participate in this incredible campaign that will run from June 1, 2015 through October 31, 2015.

The Valerie Fund has supported comprehensive health care services for children with cancer and blood disorders since 1976. The seven Valerie Fund Centers are located in major hospitals in New Jersey and the surrounding area and treat more than 4,000 patients annually. The Valerie Fund treats the medical, emotional, social, and developmental needs of children with cancer and has a staff of counselors, psychologists, and specialists who treat the entire family.

"Automotive retailers are the economic and charitable backbone of cities and towns throughout New Jersey, contributing more than $13 million to social, medical and veterans charities that serve thousands of New Jersey residents," commented Jim Appleton, President of the New Jersey Coalition of Automotive Retailers.  "The New Jersey Auto Retailers Unite campaign is unlike any other charitable effort because it brings together hundreds of businesses to support a common cause close to home."

"We were astounded by the generosity New Jersey auto dealerships have exhibited for the children of The Valerie Fund. The $800,000 raised in 2014 represented nearly 20% of the total dollars raised and allowed us to expand our services to treat our children and families. We are thankful for the continued support for a 2015 New Jersey Auto Retailers Unite campaign" said Bunny Flanders, Director of Marketing and Communications at The Valerie Fund.

For more information and an updated list of participating dealership locations, please visit the New Jersey Auto Retailers Unite campaign website at http://www.njautoretailersunite.com.

About The New Jersey Coalition of Automotive Retailers

The New Jersey Coalition of Automotive Retailers (NJ CAR) was founded in 1918 and is a non-profit organization serving more than 510 franchised new car and truck retailers throughout New Jersey. NJ CAR promotes the principals of commercial honor and integrity in the sale and service of motor vehicles. NJ CAR keeps its members informed on a variety of business matters, practices, trends, and legislation. The Coalition also works to ensure all members are educated regarding what is required to achieve regulatory compliance.