The Valerie Fund teams up with Frankie Valli and auto retailers throughout New Jersey to create a campaign to raise money and awareness of The Valerie Fund.

What:  Frankie Valli, the original Jersey Boy, will announce the exciting new initiative:

New Jersey Auto Retailers Unite for the Children of The Valerie Fund.

The Valerie Fund has partnered with auto retailers to create a one-of-a-kind campaign (New Jersey Auto Retailers Unite) to raise money and awareness of The Valerie Fund and highlight the incredible work auto retailers do in communities throughout New Jersey.

The Valerie Fund has supported comprehensive health care services for children with cancer and blood disorders since 1976. The seven Valerie Fund Centers are located in major hospitals in New Jersey and the surrounding area and treat more than 4,000 patients annually.

The Valerie Fund Centers treat the medical, emotional, social, and developmental needs of children with cancer and have a staff of counselors, psychologists, and specialists who treat the entire family.

The New Jersey Auto Retailers Unite campaign will run from June 1, 2014 – September 30, 2014  and    will be supported by marketing to raise both dealership and consumer awareness.

A celebration event in September will unveil the "My First Car" coffee table book, which will feature New Jersey celebrities, athletes and other public figures reminiscing about their first car.

Where:   Ray Catena of Edison
910 Route 1 North
Edison, NJ 08817North, Edison, NJ 017 732.549.6600

When:      Monday, February 3, 2014

Time:       11:00 am