About The Valerie Fund

The Fourth Annual Rook Run (and walk)

October 8, 2017
Great Lawn Amphitheatre
10 Ocean Avenue, Long Branch, NJ

Long Branch, N.J. (March 1, 2017) – Rook Coffee has proudly partnered again with The Valerie Fund to announce The Fourth Annual Rook Run (and walk) presented by World Subaru ( on Sunday, October 8, 2017. The 5K run and newly added one-mile walk will take place in Long Branch, N.J.

All proceeds from The Rook Run (and walk) support The Valerie Fund, a 501(c)3 non-profit organization whose mission is to provide comprehensive healthcare for children with cancer and blood disorders. There are seven Valerie Fund Children's Centers treating over 6,000 children in the tri-state area, including one at The Unterberg Children's Hospital at Monmouth Medical Center in Long Branch.

In 2016, The Third Annual Rook Run saw approximately 3,000 participants, nearly 50 sponsors and raised more than $213,000. Over the past three years, The Rook Run has raised nearly half a million dollars in support of The Valerie Fund's mission. This year's fundraising goal is $350,000.

"The amount of support we have received with The Rook Run has surpassed our wildest expectations, and we can't wait to experience its continued growth in 2017. We are excited to be able add a one-mile walk this year to open up the event to even more of our community members," says Rook Coffee's Co-Founder and Co-CEO, Holly Migliaccio.
The event will be held at 10 Ocean Avenue, at The Great Lawn Amphitheatre section of the Long Branch Boardwalk, located between Cooper and Madison Ave, just north of Pier Village. Runners and walkers of all ages are welcome and encouraged to participate.

Participants may register online at Early registration begins March 1, 2017 and is $35 for runners and walkers. Adult registration includes food, beverages, an official Rook Run (and walk) t-shirt, swag bag and race-day activities. Children 12 years old and under may register for $25.

About Rook Coffee
Founded in NJ, Rook Coffee is a specialty coffee company complete with multiple coffee shops, a roastery and an online store. For more information, please visit

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